As companies start to scale, data analysis and customer research is:
This is a problem because:
...and ultimately your bottom line pays the price!
Teams currently resort to centralising their research in all-in-one tools and traditional company wikis.
The problem with these tools is they:
At the end of the day they just create a new silo and good research ends up dying in the original slide deck, spreadsheet, or analytics product anyway.
Avrio is a collaborative insights platform with an extension first experience built directly into your workflow where you can capture insights, provide context, and promote the findings of your collective research.
We believe insights discovered through data analysis (quantitative) and customer research (qualitative) should live together in a dynamic distributed and evolving repository. Your team's collective knowledge should not die at the bottom of a slide deck or your company’s static wiki.
We see a world where the answers your team are searching for find them so that they can make confident data-informed decisions that drive growth for your business!
Avrio was founded by Andrew Michael and Natalie Masrujeh. Both Natalie and Andrew are serial founders and passionate problem solvers.
Andrew was previously the Head of Business Intelligence at Hotjar, a feedback and analytics company, it was at Hotjar where he became increasingly frustrated with how research and data analysis was conducted in silos, being repeated, and going to waste. He felt there was a better way and set off to build it. Andrew is a firm believer that user research and data analytics teams should not work in silos but rather as a single product insights team to help uncover the full picture when conducting research.
After years of trying to get Natalie to work with him on various projects it was Avrio that finally clicked with Natalie and she promptly responded with “do you want company” when Andrew originally pitched the idea to her.
Natalie was previously the Product Owner of Overflow, a product of Proto.io and naturally felt the pain too. Natalie is a firm believer that doing the work is only half the job, and communicating what you’ve done and how you got there completes the job. Natalie is an engineer by trade and an entrepreneur at heart, Natalie has co-founded and served as CTO in startups across multiple industries.
While we have your back, this amazing team of investors and operators has ours.